Many people often confuse the term marketing and advertising. To a lot of people, the words seem like totally two different names used to describe the same thing. But that is not the case. Understanding the actual difference between marketing and advertising, customer retention is maintained.
Definition of Marketing and Advertising
Marketing is the process of preparing the product or service, and making it ready for the marketplace. It involves getting to know what your customers needs, and implementing new ideas to please them.
Advertising is the process of letting the world know what you are producing. This can be done through commercial means or personal selling according to the nature of the product or service.
Loan Financing for Marketing and Advertisements
Marketing and advertising are crucial when it comes to the growth of a business. Organizations with good skills in the art usually have increased sales, hence, higher generation of profits. Many companies apply loans to fund their marketing and advertising expenses.
Business loans for advertising and marketing depend on some factors and these include:
- The nature of the business
- The objectives of the business
- The mission and vision of the business
- The current competitors
- The level of technology of the business
Importance of Taking Business Loans to Finance Marketing and Advertising
By continually advertising, the company is reminding the employees of new changes in the product, and that it still exists. Some forms of adverting are to show the consumers how the product is used practically.
When businesses take loans to fund the marketing and advertising processes, the chances of a customer buying the product or service are increased, hence, higher generation of sales which leads to increased profits.
Good Company Reputation
When good marketing of a business is done, it usually builds the brand name of a company making it to be recognized in a good way. A good reputation is also brought out by the communication process between employees and the consumers.
Marketing and advertising triggers healthy completion among companies. This brings about peace and robust benchmarking between the companies.
Alternatives to taking bank loans to finance advertising and marketing process would be drawing back profits or the shareholders coming together to make contributions. When a company decides to take a loan, it should be in a position to repay it back on time.