The venture will allow producers to have their scripted television series greenlit without first securing backing from any network or platform. The aim is to greenlight a major series in the coming months. Cohen told Variety that meetings with recognized talent in Britain have already begun; he and his colleagues are scheduled to travel to the U.S. later this month for a series of meetings in Los Angeles. We wanted to try to create a model to attract the worlds best talent, Cohen said. That includes offering producers and creators greater control over their work and significant rights ownership, a formula that Benchmarks founding companies said would be attractive to a wide variety of production partners, including those owned by major studios and media groups. Cohen, who recently joined industrialist Len Blavatnik as president of Access Entertainment, will chair a group composed of Helen Jackson, chief content officer of BBC Worldwide, and Simon Vaughan and Faith Penhale, joint CEOs of Lookout Point. The group will develop, select and oversee the commissioning process, with global rights managed in partnership with BBC Worldwide. Lookout Point will be responsible for Benchmarks day-to-day management and operation.
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